第一部分
A.Essentials of business Letter-writing 5"Cs" principles
(1)clarity: plain, simple words; well-constructed sentences and paragraphs; transitional words or expressions;
(2)Conciseness: to write short sentences rather than long ones;
(3)Courtesy: promptness;
(4)Correctness: names of goods; specification; quantity; figures; units; etc.;
(5)Concreteness: to make the message specific; definite and vivid;
B.Letter Typing Formats(格式)
(1) blocked formats
(2) semi-blocked format
(3) indented format
C.Structure (组织) of a Business Letter
(1) Letterhead;
(2) Date;
(3) References;
(4) Mailing notion;
(5) The inside name and address;
(6) Attention line;
(7) Salutation;
(8) Subject line;
quality :质量
quantity :数量
clear :清晰,清楚明白
gain in ... : increase 提高...
gain experience in 获得经验..
Your prompt reply is appreciated. 我会感激您的及时回复。
fact : 事实性的东西 必须准确无误
figure :图片,图表;人物 character
rely=depend :数字必须准确 可靠
billion :十亿 13亿人 1.3 billion
sincerely yours 信函必须的习惯 不能丢。
brief :简洁
politeness :有礼貌
general :
etc. : and so on 等等
size :规格,大小,尺寸
商业信函 有三个主要的格式 format
(1) block 平头式
a block of stone :一大块石头;block 本意 街区,楼群
每一段都顶在左边写,所有的字符,字母的部分都从最左边开始。写作起了最简单,不需要编辑每段的格式,最为流行。缺点是:缺乏内容突出,
改进方法,增加段与段之间的间隔 行数
(2)indentation 缩进式
indent :vt 缩进写
(3)semi-block 半平头式
semi-circle :半圆
Identification card (ID card) :身份证
信件的组成部分
一、信头
公司名称
地址
此处是指 寄信人(写信人)的信息
二、日期
写日期的常用格式 有两种 英、美两种
Jul 6 2001 美式
24 May 2002 英式
三、案号
也可注明 案号 为了便于双方商业的查阅 Your Ref.:AC-010
四、邮寄方式
express mailing services 速递,快递
oriental express 东方速递
registered 挂号信
五、封内地址(收信人)的地址
boulevard 路
L.A. :洛杉矶
六、主送行
ATTENTION:Mr.John Smith Sales and marketing department
Attn.: 简写形式
七、称呼
Dear Sir,写给一个人
Dear Sirs,写给多个人
Gentlemen,
Dear madam,写给女士
八、主题行,描述性说明 关于此信件的 , 和案号有相似的作用但有不完全相同。 Re : 关于...
Subject:Iron Nails
Re:Iron Nail Quotation 关于铁钉的报价
九、正文
We are interested to buy quantities of Iron Nails of alls sizes and should be obliged if you would give us a quotation per metic ton C.F.R. Lagos,Nigeria.
我们有意购买各种型号的大量的铁钉,如果您能够以CFR拉格斯,尼日利亚,给我们报每公吨的价格,我们会很感激。
be obliged : 感激,感谢...
It would also be appreciated if samples and/or brochure could be forwarded to us.
如果您可以给我们发送样品和随货手册我们也会很感激。
forwarded :hand ,give,send 传送给... 给... 交给...
We used to purchase this article from other sources, bu we now prefer to buy from your corporation, because we are given to understand you are able to supply larger quatities at more attractive prices.Besides,
we have confidence in the quality of Chiness products. We look forward to hearing from you by return.
article : goods,item 表示一件、或一个商品。
Be given to understand : 我们得知,我们获悉...
look forward to :希望...盼望...
by return :as soon as possible 尽快