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商务英语选读01
Warm-up

According to the author,what is the important skill in the era of glovalization?

What can you benefit from the important skill?

WHy does the author use the word "risk"twice in Para One?

What are the proper etiquette behaviors listed in the article in today's business world?

How does a businelsman do "when in Rome do as the Romans do"?

Outline

understanding the basics of etiquette and protocol

ways of showing etiquette

when in Rome,do as the Romans do

manintaining your own values while respecting those of others

Text
Etiquette and Protocol in Business

etiquette

rules of acceptable behavior:

the rules and conventions governing correct or polite behavior in society in general or in a particular social or professional group or situation

[Mid-18th century.From French,"ticket"also"etiquette"(probably from the custom of givng rules for behavior either on a soldier's lodging ticket or on cards given out at court).]

protocol

etiquette of state occasions:the rules or conventions of correct behavior on official or ceremoial occasions

code of conduct:the rules of correct or appropriate behavior for a particular group of people or in a particular situation

international agreement:a formal agreement between states or nations

record or draft of agreement:a written record of preliminary draft of a treaty or other agreement.

In an era of globalization,understanding the basics of etiquette and protocol---that is,the type of behavior that others expect of you in toth informal and formal settings---is an important skill.It can instil an indicidual with confidence to handle almost any situation in any culture and allow a businessperson to concentrate on the deal at hand raher than worrying about such peripheral distractions as which fork to use or which hand to use for pasing food.

globalization

integration of the world's culture.,economy,and infrastructure through transnational investment,rapid proliferation of communication and information technologies,and the impacts of free-market forces on local,regional and nationao economies.

The orld is linked as never before due to advances in communication and transportation,and also due to trade agreements that have lowered or eliminated barriers in the exchange of goods.But this growing interdependence has not come without a price..

The Chase Manhattan Corp of America has signed agreement with J.P.Morgan&Co.. so the two financial groups with the longest history and greatest prestige formed an alliance.
setting

all the things that surround someone or something at a particular time,including the ecents that happen,their environment,or the people they are with.

There is an old farm house in a beautiful setting.

Geneva is the setting for his latest novel.

instill

impart something gradually: to impress ideas,principles or teachings gradualy on somebody's mind

She instilled good manners into her children at an early age.

drip liquid into something:to pour medicine or another liquid into something drop by drop.

confidence

belief in own abilities: a belief or self-assurance in your ability to succeed.

Joyee always had an abundance of confidence.SHe seemed to fear no one.

faith in somebody to do right:belief or assurance in someody or something or the ability of somebody or something to act in a proper,trustworthy,or reliable manner.

trusting relationship:arelationship based on trust and intimacy.

 

fid:trust,faith

fidelity n.忠实,正确,逼真

         hi-fi:high fidelity

       wi-fi:wireless fidelity蓝牙技术

confidential a,. 心腹的,机密的

infidel a.n.无宗教信仰的(人)异教徒

cencentrate

to think very carefully aout something that you are doing

Doctors are aimming to concentrate more on prevention than cure.

She was too distracted to concentrate on her reading.

to be presented in particularly large numbers or amounts in a particular place.

Italian industuy is concentrated mainly in the north of the country.

center,centr:center

central n.中央的,中部的

centralize v.使集于中央,集中管理

centrifugal a.离心的

 centrifugal pump 离心泵

eccentric a.不同心的;反常的,古怪的

peripheral
a. at the 恶毒个at or relating to the edge of something as opposed to its center

the city's perpheral suburbs

not significant:connected to the main idea,question or activity,but much less important,and given much less attention.

Can we leave the perpheral issues till later?

n. peripheral piece of hardware:a piece of computer hardware such as aprinter or a disk drive that is external to but connected with and controlled by a computer's central processing unit.(CPU)

distraction

something that divers attention:something that interferes with concentration or takes attention away form something else.

I have to study in the library,becausi there are too many distractions at home.

amusement:something providing entertainment or amusement ,especially something that takes the mind off work or worries and helps relaxation.

a state of great mental or emotional upset

The baby's constant cry was driving me to distraction.

tract:to draw

tract n,广阔的地面 区域;道路,地域

tractor n,拖拉机

abstract a,抽象的

n 摘要,文摘 v,摘要,抽出 提炼

attract v.吸引

attractive 。妩媚的,动人的,有诱惑力的

contract v.收缩,缔约: n.合同,正式的

extract v.(摘,榨,提)取,浓缩

protract v.延长,伸出

retract v.缩回,收回,撤回

subtract v.减去,扣除

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