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商务英语选读02
Without an understanding of the basics of etiquette and protocol,you risk coming off as aboorish Neanderthal.You may even put your company’s image at risk or risk potential failure in the formation of key business relationshps that are vital to global success.Finally,a wellhoned sese and appreciation of local customs,etiquette and protocol can make you stand out as a world-savvy individual in a competitive global market.
Risk
To put something in a situation in which it could be lost,destryed ,or harmed
You cannot risk your money on an investment like that.
Tony risked his life to save the little dog from the fire.
To do something that you know may have dangerous or unpleasant results.
Are you prepared to risk traveling with such a car?
n.possiblility of bad result:the possibility that sth bad unpleasant or dangerous may happen
health risk—something likely to harm people’s health
fire risk:something that could cause a dangerous fire
security risk:someone who may tell important secrets to an enemy country
take a risk
at risk
at the risk of doing sth
run a risk
come off
to stop being connected or sticking to something
How did your buttom come off?
To have the intended effort succeed
The wedding will come off tomorrow.
His plan hasn’t come off.
boor

Ill-mannered person:somebody who behaves in a crass,insensitive or ill mannered way
[Mid-16th centuty.From Dutch boer”peasant”(source of English Boer)Ultimately from a prehistoric Germanic word that is also the anecestor of English neighbor.]
a. Boorish
Neanderthal

The Neaderthal lived in areas ranging from western Europe through central Asia from about 200000to between 36000and 24000 yeas ago.The name Neanderthal(sometimes spelled Neanderthal)comes from fossils found in 1856 in the Feldhofer Cave of the Neander Valley in Germany (tal---a modern form of thal---means “valley” in German).Sceientists realized several years later that prior disoveries ---at Emgis,Belgium.in1829 and at Forbes Quarry.Gibraltar in 1848----also represented Neanderthals.
Potential
a. possible but not yet realized:with a possiblility or likelihood of occurring,or of doing or becoming something in the future.
The agents were eager to impress potential buyers.
n.
Capacity to develop:the capacity or ability for future development or achievement.
We want each student to realize their full potential.
Vital

Crucial:extremely important and necessary or indispensable to the survival or continuing effectibeness of something.
Such measures are vital to people’s health/
Lively:full of animation or vigor
Of life:relating to life
Needed for life:required for the continuation of life
[14th century from ultimately Latin vitals,from vita”life”]
Vit,vig,vit

:to live,or life
vivify v. 给以生气,鼓励
vivisect v.活体解剖
revive v.复活,苏醒,振兴
survive v.幸免,平安度过
vigor n.精力,活力,体力,元气,效力
vigorous a.精力旺盛的,活泼的
vitamine n.维生素
viable a.能养活的,可实施的

appreciate

to understand how good or useful someone or something is

Her abilities are not fully appreciated by her employer.

to thank someone or be grateful to something they have done

I appreciated his hlp when we ran into trouble.


Proper etiquette in today's business world goes well beyond basic table manners(they are,after all,a given in most cultures) and common courtesies(allowing an esteemed colleague or superior to precede you through a doorway for example).Think of all the elements that go into making a first impression.

Table Manners

Do not drain your cup to the dregs.

Do not play with ,or dive food to animals.

Do not blow over your food to cool it.

Do not toy with the salt -cellar or pepper-pot.

Do not tuck your npkin in your collar .

Do not tilt your chair backward or forward on two legs.

Do not gesticulate with a knife or fork when talking.

Do not lay a used knife or fork on the tablecloth.

Do not load up your fork with food.

Do not sit down in an untidy state at the table.

Do not pick up your bread with your fork.

Do not reach across the table for anything.

courteous

Having good manners and respect for other people ,polite

He is coureous to hes guests.

Bill is always a couteous youth.

Courtesy

being polite

I enjoyed the courtesy during my stay here.

He said so out of courtesy to me.

I thak you sincerely for your courtesy in conveying this information.

a deep curtesy 深切的敬意

international courtesy 国际礼节

a low courtesy深度弯腰的屈膝礼

a breach of courtesy违反礼节

be treated with the utmost courtesy 受到无上礼遇

through the courtesy of 承。。。的好意

exercise due courtesy towards以应有的礼节对待

drop acourtesy 女子 行屈膝礼

make a courtesy 女子行屈膝礼

courtesy译成“礼貌”但是根据西方普遍的看法所谓courtesy是“客气而又体谅人”的意思,有的还把courtesy和politeness这两个同义词做了比较,认为:politeness的客气只是表现在文章的语句上,而courtesy则表现在对方的“体谅”上

【Polite】
We have received with many thanks your letter of Oct.7 and we take the pleasure of sending you latest catalog .We wish to draw your attention to a special offer,which we have made in it.
【Courtesy】
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed which you requested in your letter of Oct.7.

esteem

n. afeeling of respect and admiration for someone.

We have an high esteem for the lod gentleman.

v.

to respect and admire someone

We esteem him for his leadership qualities in the organization.

I esteem it an honor to address here.

precede

to happen or exst before something or someone ::or to come before something else in a series

Lightning precedes thunder.

Safety precedes ecerything.

to go somewhere before someone else

John preceded his guests in to the lounge.

ced:to go to yield

cede v.放弃,让步,割让,转让

precedent a. 先前的,上述的

precedent n.在先,领先,优先权

accede v,应允,同意,就职,加入

antecede v,先行,陷于

antecedent a,n,先前的,前事,先行词

recede  v,撤退,交还

secede v,脱离或退出(机构,组织)

The list is lengthy,There is your manner of dress,your professional appearance, the color of your dress or tie ,your body language,handshake,posture,amount of eye contact on intoduction,where you put your hands ,how you accept a business card and how you present yours as well as actual actual content of the card---and you haven't even sat down to begin talks.

Business card

A card that shows the business person's name,position,company,and address.

content

 n. the things that are inside a box,bag,room,etc,,or that are written in a letter,book ,etc. The customs official searched the contents of the bag.

I wondered about the contents of his telegtam.

the amout of a substance that is contained in sth.

the fat content of cheese

the sugar of the fruit

a feeling of quiet happiness or satisfaction.

We swam in the river to our heart's content

a.happy or satisfied

The cat lay drowsy and content in the sun.

The salesgirl was content with her job at the time.

v.

to do or have sth. that is satisfactory.

This is all we have,so we can content ourselves with it for the moment.

I no longer content with the life that once had made me happy

be contended with

be happy and satisfied because your life is good.

Many experienced international business travelers will advise you that"when inRome do as the Romans do"While this may work if you are trying to figure out which fork to use or whether to bow or shake hands,it is,in most cases,far easier said than done.And besides,except in superficial areas,doing what the Romans do may be against your ethics,morals ,company policy or home government laws.

figure out

to think about a problem or situation until you find the answer or understand what has happened

Can you figure out how to do the job?

It took me hours to figure the altebra problems out.

bow

v.to bend the top part of the body

The speaker bowed to his audience after the speech.

John sat at the table,bowed over a book.

n.

the act of bending the body

He moved aside for her with polite bows.

a wapon used fot shooting arrows

蝴蝶结

She had a bow of punk ribbon in her hair.

superficial

seeming to have a particular appearance at first,although this is not true or real

Despite their superficial similarities,the two projects are in fact very different.

The city autorities only made superficial changes on environment policies.

not studying or looking at someting carefully and only noticing the most obvious things.

The theory is based on a superficial knowledge of business methods.

super,supre

superior a.卓越的,优势的

           n,长者,长官,上司,优越者

supreme a.志高的,终极的

superconducticity n.超导(性)

superfluous a.过多的,多余的

superman n.超人

supermarket n.超级市场

supernatural a.超自然的

superpower n,超级大国

superstar n.超级明星

supersonic超音速的
Regardless of the culture,proper etiquette means maintaining your own values while respecting those of others.It does not mean slavishly following the rituals and practices of others to please your host.If you make an effort at the language,at understanding the basics of common courtesy,and avoid any flagrantly offensive or obnoxious acts,don't be overly concerned about the subtleties----at east the first time around.

regardless of

without being affected by different situations,problems,etc,

All our proposals were rejected regardless of thieir merits.

All men are created equal,regardless of race,religion,or sex.

ritual

a ceremony that is always performed in the same way,in order to mark an important religious or social occasion.

Five Classics: The Book of Songs 诗

                     The BOok of History 书

                     THe Book of Rituals 礼

                     The Books of Changes 易

                   The Spring and Autumn Annals 春秋

sth that you do regularly and in the same way each time

The children performed the bedtime ritual of washing and brushing their teeth.

make an effort

to try hard to do something ,especially something you do not want to do

Although you do not like the politicion,you could make an effort to be polite.

An effort is being made to deal with the issues I raised at the last meeting.

subtle

not easy to notice or understand unless you pay careful attention

There is a subtle flavor of oranges in the room.

The pictures are similar,but there are subtle differences between them.

very clever in noticing and understanding things

subtle insight mind.

To be honest,not that much is really  expected of the first time visitor to another culrure,though a deeper understanding will be expected each time you visit.The value in understanding etiquette and protocol is in the confidence it gives you and the impression it makes on colleagues. 

impression

the opinion or feeling you have about sb or sth because of the way they seem

Now I have different impression of England,

fist impression

create a good  bad impression

make an impression on

have get the impression that

be under the impression that

a mark left by pressing sth into a soft surface.

An impression of a heel was left in the mud.

Press: to force

press n,v,压,坚持,印刷,急迫

pressure n,压力,压迫,繁忙

compress v,压缩,压榨,缩短

depress v,压低,沮丧,萧条

express v,表达 a.明确的,快的

             n.快件,快车

oppress v,压迫,虐待

repress v,镇压,抑制,忍住

supress v.镇压,忍住,不发表意见












 





 









 

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